Table of Contents
Best Google Ads Tips for eCommerce Sites
E-retailers have many marketing challenges and topped the list of affordable, high-performance Google advertising campaigns. From keyword management to stellar ad copywriting, eCommerce has a lot to offer in PPC. Your safest solution is always to hire a Google advertising expert like Webrageous; If you are still eager to do it yourself, follow the tips below and you will have a special advantage over your competitors.
So let’s begin with the best Google Ads tips for eCommerce sites:
Tip #1: Add value to your ad text
Google advertising campaigns for e-commerce sites are not about targeting the highest number of clicks but collecting the most relevant clicks. When you add a price for your featured items, make sure you have customers who can automatically limit and click. Some sellers choose to hide prices until visitors reach the actual sales pages, but statistics show that buyers can easily be fooled again and again. When a consumer buys a particular item, he or she will almost always have a price range. Since you pay for every click you receive on your ads, indicating the value in your ad copy is a great way to confirm conversions.
Tip #2: Use specific brand names and model numbers
Bids on keywords with the highest conversion rates are essential for the success of Google advertising. When running an e-commerce site, your best bet is to target customers who are willing to buy your products, not those who are still in the research phase. One way to take advantage of this strategy is to copy your ad and include specific model numbers and exact product names in the keywords. Anyone aiming for the model number is clearly ready to buy that product. Creating a very product-centric keyword strategy is a great way to increase the revenue of your PPC campaigns.
Tip #3: Master the art of customization
PPC is a game with words, price points, and general customization. If you are targeting highly competitive keywords and placements, obviously you will have to pay more for those clicks. In turn, if you are not at the top of performance tracking for all your campaigns, you will end up paying more and depreciating your PPC efforts. PPC may continue to increase in price per click, but your sales may not follow suit. The solution? Cut out your worst-performing keywords and placements as quickly as possible to pay for wasteful spending and focus on high-performance combinations.
The smartest way to make sure you are optimizing your campaigns is to create a benchmark that determines your price range for each conversion. Include a target price and a maximum point that translates into still high ROI for your business. This will prevent you from being fooled by the keywords that create the number of impressive clicks, but your target price is out of range and it is very expensive to guarantee any profit to your e-commerce site.
Tip #4: Keep track of negative keywords
PPC campaigns, more than any other strategy, require reliable dedication to analyze and report performance metrics. Make it a habit to run search query reports at least monthly, weekly, and study all the keywords that receive clicks from your campaigns. If you are also running a performance campaign, it will also generate a placement performance report to identify the placements that attract the highest number of clicks.
Your first instinct is to highlight your best results, but take the time to record low-performance keywords and placements. These will highlight less relevant items for your products and site, which will save you money by spending on more targeted purchases. These unrelated keywords and postings should be recorded as “negative keywords” - this optimization strategy works wonderfully to protect you from irrelevant clicks and impressions. Taking the time to keep track of negative combinations can help you expand your budget and focus on performance-enhancing tips.
Tip #5: Keep an eye on your competitors
Keeping track of your competitors’ efforts is another clever way to keep your eCommerce site up-to-date. Bid on the same keywords as your main competitors so that they do not overwhelm your actual efforts. To check their campaigns, use any of the free competitors’ smart tools that give you access to their best-performing keyword strategies. Study keywords, placements, creatives, and landing pages for inspiration and spy on what works towards their fence.
The above tips work for experienced PPC professionals and beginners in the world of paid search. To maximize your efforts tenfold, always consult a PPC expert to discuss your options for dominating this space. PPC is a very difficult place to master, but with huge profits and profit potential, a strategy you can not ignore.
