In This Post, I will not only acknowledge What is & what are the benefits of Conversion Tracking are but also suggest You an awesome tool to keep track of Your digital marketing campaign all at one place so stay connected.
What is Conversion Tracking?
Conversion tracking is the process by which participants use different devices such as mobile or desktop to track a specially mapped data (special link) point in a mobile/desktop application. For example, when an advertiser is working with an advertising platform, they use conversion tracking to understand which specific data points they have reached through the customers they have acquired.
Why is Conversion tracking important?
Conversion tracking allows advertisers and advertising networks to know exactly where the install or purchase (or any other data point, really) originated, which helps determine the quality of the source. It also provides a better understanding of campaign performance for future optimization.
Benefits of Conversion tracking
Setting up conversion tracking is an important part of identifying campaigns, ads, and/or keywords that affect specific actions on your website. Based on our experience tracking conversions in our customer campaigns, we have ranked our top 5 conversion tracking benefits in a specific order:
Data based Conversion making
Without conversion tracking, all the changes you make to your campaign strategies are in the dark. Having conversion tracking data proves the effectiveness of your campaign and guides you in the right direction to develop your campaigns.
Identify keywords that perform best
Conversion tracking attributes specific keywords to valuable website actions, so it is clear to identify which keywords work best. This knowledge will show you where to focus your efforts for continuous account growth.
Indicate the strength of the ad copy
A well-written and detailed ad copy is the secret material of high conversion keywords. If you find that some keywords are not working to the level you want, experiment with those ad words and see how it affects performance.
Highlight website improvements
A low converting keyword can also be explained by insufficient website content. When someone visits your website after clicking on an ad, your ad may not meet their expectations as promised. Providing useful and relevant information on your website is the final push that visitors need to change.
Optimize for better performance
There is no one formula that works for everyone, so no matter what effort you make to maximize conversions, you will come up with a list of best practices that will provide the best results for your business. Take what you learn and apply it as you create new campaigns.
Identify actions that can be tracked
To get started, take a look at your website and compile a list of actions each visitor takes. To help you get started with this process, take a look at some of the most commonly traded exchanges between Lead Generation and e-commerce businesses:
Website Activities: Purchases, Quote Forms, Contract Submissions, Page Views, and more.
Phone calls: Direct calls from your ads, calls to your website phone number, and clicks to your mobile website phone number.
Import: Customer activity starts online and ends offline, such as clicking on the customer ad, submitting an online contact form, and then signing a contract at your office.
Now look at the list of activities on your website and identify the activities that you think best fit your business goals.
Linking Google Ads to Google Analytics
Google Analytics provides advanced data and user engagement metrics needed to fully optimize ad performance. Measurements such as average session duration, pages per session, and bounce rate measure user behavior on your website. In addition to the data you receive from conversion tracking, the information in your Google Analytics account is how you approach your advertising strategy.
Tracking your website data in Google Analytics completes the picture where your Google Advertising conversion tracking data starts. For example, you can go to Analytics to see what your average session duration is, even if your ads are seeing a lot of clicks but not much conversion. If you find that the average session duration is less than a metric, consider improving your keyword preferences or ad copy to get more relevant clicks.
Track minor conversions
Minor conversions are small, traceable engagements that reflect how the user interacts with your site from the moment the user clicks on your ad until they change or leave your site. Remember, micro-conversions are like milestones to be monitored, so if your main conversion goal is to make sales, email sign-up can be considered micro-conversion.
Keeping track of micro-conversions such as site time and bounce rate will help you better understand how shoppers interact with your site after you click on an ad. icon8-Twitter-48 This, in turn, opens up opportunities to strengthen the website along with campaigns to drive more conversions. Tracking every action, big or small, provides invaluable data that will benefit your business in the long run.
Best Conversion Tracking Tool: Click Magick
If You are a blogger or a digital marketer or an ad agency it is necessary to track link click conversion, progress, etc. Therefore here’s the best tool Click Magick to try for free and experience the change.
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