What is Blogosphere?

The term Blogosphere refers to the set of blogs available on the net and the interconnections between them. For this reason, in a broader sense, it is also sometimes used to refer to users who create and share a variety of content on the Web on a daily basis.

Who coined the term Blogosphere?

The first appearance of the word in the English version of “blogosphere” took place in 1999: Brad L. Graham sarcastically spoke about the speed with which blogs can be created on practically any topic and the rapid spread of the expression “web-log“. (From which the general term “blog” is derived from shrinkage), “blogiverse” or rather the “universe of blogs”, praised the creation of the blogosphere. Although ironic in origin, the expression is reminiscent of another, the “logosphere“, which is always associated with the world of words.

And, in terms of literal and translated meanings, it is not impossible to underline – as mentioned earlier – how we often find ourselves referring to the part where we live on the net with Blogosphere (Mastrello, 2007). Users share content, share ideas and opinions, create space for discussion and power relations – and impact – and of course, it forms public opinion.

So, we now know that Brad L Graham coined the term blogosphere.

Studies related to Blogosphere

Many researchers, especially up to the 2000s, attempted to study the entire blogosphere or parts of it.


Some have calculated, for example, the financial value: In 2010, in terms of advertising revenue alone, the international blogosphere was worth about $43,000.

Instead, the 2016 Blog Observatory sought to give a more personal definition of the Italian blogosphere, which was created by 54% of women aged 26 to 35, who primarily used blog tools for work purposes. ; Not surprisingly, more than 57% of bloggers in 2016 have been writing for more than five years.

And in more than 90% of cases, they have active cooperation with companies or in any case, consult with them, which is considered a more positive fact. In addition, almost one in four Italian bloggers owned a technology blog at the time, emphasizing mainly commercial use since the blog’s inception.

However, in the latest census of the international blogosphere, at least one million new posts were created every day by over 158 million blogs and bloggers in 2011, making “lifestyle” the main category for themed blogs. 

Blogosphere mapping: The theory of Networks

However, some interesting studies in the blogosphere have tried to map out theories and tools of network theory, most of all focusing on links and interconnections between different blogs. From the beginning of blogging to the end, a traditional tool like Blogroll, a list of other recommended blogs to follow, has helped bloggers build relationships and more recently guest posts, blog tours, and more. Is allowed. New contributions have helped define the design of Blogsphere.

Needless to say, different extensions gave different results and final versions when mapping Blogsphere. However, in all of them, there is a more focused area of ​​bilateral connections between people and, above all, the area where current affairs and lifestyle blogs are kept.

As we move towards the edge of the blogosphere, there are background and vertical blogs, in contrast, the links are likely to be thinner as the covered items are also more specific. Then again, it’s not hard to imagine blogosphere nodes – graphically captured on maps and through many connections – with large dimensions: they are well-known blogs, with a strong following and serve as reference points. Represent the entire blogosphere.

Other interesting reads:

How To select a profitable niche for your blog as a Beginner?

How to create great content for your blog | Best Tips for blog content

How to promote your blog in order to make it successful?


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