Brilliant ways to boost engagement on Instagram
Instagram has established itself as an ace social media platform with high user activity and engagement. It has beaten most social media networks when it comes to engagement.
One of the main reasons behind this development is the constant update and feature addition.
Instagram started as a platform for sharing pictures. It gradually converted into a full-fledged social media platform that supports a wide range of graphical content.
The engagement rate metric is a critical one in the social media arena. It is calculated by measuring multiple factors such as likes, shares, comments, saves, etc.
As per a research study, it was found that the engagement rate of Instagram is over 4%. To put things in context, it’s 10 times that of Facebook and 84 times higher than Twitter.
The Instagram Reels feature has contributed massively towards its engagement rate, and that’s why more people are using Instagram reels maker to create compelling videos.
Engagement Rate Calculation
Engagement rate is a crucial metric for social media platforms. It measures user activities in response to a user-generated post on the platform.
So how exactly is the engagement rate calculated?
Well, it is calculated by dividing a post’s total engagements (like, share, comment, etc.) by the total number of impressions on the same. So, for example, if there are 50 likes and 50 comments on the post and it has 1000 impressions, the engagement rate will be 100 divided by 1000, i.e., 10%.
How to Boost Engagement on Instagram?
A higher engagement rate is lucrative for businesses and marketers looking to advertise their products/services on social media. Therefore, they prefer to invest significant marketing capital on platforms with the highest engagement rate.
There are various ways to boost the engagement rate on Instagram. Read on to learn about some of the best ways to increase engagement on Instagram.
Be Consistent with Posting Content
When it comes to boosting the engagement rate organically, there is no better alternative than consistent posting. Consistency is the key, and there is no denying that. If you want to build a loyal follower base on Instagram, make sure that you post relevant content consistently.
Many people often get confused between consistency and frequency. You can be consistent even with low-frequency. For example, if you post every alternate day, you will be consistent even though it’s just one post.
A higher frequency helps but not at the cost of consistency.
Build a Storyline
People love to hear stories on social media. If you can mold your posts into a story, it can boost the engagement rate drastically.
Brands leveraging social media for promotions should understand the role of storytelling. They must not directly jump on with their promotional wagons. Instead, they must try to build a storyline and then incorporate the marketing material.
Storytelling helps to establish trust and make a strong connection with the audience. Incorporating user-generated content related to your brand is a great way to leverage storytelling.
Leverage the Power of Instagram Reels
Instagram introduced the reels feature back in 2019. The duration limit for reels at the time was 15 seconds.
An Instagram user could create a short and exciting video clip using reels. It became a massive hit among users because it was packed with many interesting features like face filters, music, etc.
In 2022, a reel can be up to 90 seconds long, allowing users more time to portray their creative side. Brands must use Instagram reels maker to create compelling reel clips. It can help to boost the engagement rate to the next level.
Choose the Right Hashtags
Choosing the right hashtags is critical for the success of an Instagram post. The right hashtag will help you reach the right audience. Not selecting the right hashtag might sink your post into oblivion.
You shouldn’t rely on generic hashtags that have millions of posts. Using generic hashtags will invite competition from millions.
It’s essential to check how many posts already exist for a given hashtag. It’s best to research each hashtag before incorporating it.
You can check for the number of likes and comments on the top posts for a particular hashtag to learn how well it’s doing.
Use Video Subtitles and Closed Captions
If you want to boost your posts’ engagement rate in the easiest way, just use video subtitles and closed captions.
Many users disable the audio while playing videos on Instagram. The main essence of the video is lost without an audio clip.
However, using subtitles can remedy the situation to a great extent.
Instagram allows users to enable closed captions. Alternatively, you can try adding videos with subtitles so there is no communication barrier.
Create an SEO Strategy
It might sound absurd to create an SEO strategy for Instagram, but it actually works in today’s era. The competition on Instagram is growing every day as more brands and marketers want to bank on the high engagement rates. However, SEO for Instagram is not that complex.
There are two key elements that impact the SEO for Instagram. These include the account handle and name.
Create relevant account handles, so your name shows in the top lists. It’s highly recommended to insert the business industry or a relevant keyword in the name field of your Instagram Bio.
Optimizing the Instagram profile for organic searches can indeed be very rewarding.
Partner with Micro-Influencers in Your Niche
Brands are leveraging influencer marketing to promote their products and services. The return on investment for influencer marketing is impressive.
There are different categories of influencers that a brand can partner with, but micro-influencers have proved to be an excellent investment for most brands.
Micro-influencers are Instagram influencers who have a follower count in the range of 10K to 50K. Most micro-influencers have an average engagement rate of more than 3%, which is a good figure.
Finding influencers with a high engagement rate can work wonders for your brand. It helps create an authentic brand image as influencers work independently.
Instagram has become one of the most sought-after marketing channels for brands, and there are various best practices to boost engagement on Instagram that you can leverage to achieve the set objectives. The high engaging rate on this platform makes it easier for brands to reach a wider audience. As a result, the marketing ROI is higher than in other mediums.